Indie band Arcade Fire recently put out a fantastic album called The Suburbs. If you haven’t heard it, go buy it now. It’s one of the the best I’ve heard in quite some time. To promote it they’ve done some TV appearances on The Daily Show with Jon Stewart, some summer festival appearances, and an awesome live concert on YouTube (directed by Terry Gilliam of Monty Python!) However, they’ve saved the coolest bit of promotion for last. They’ve made a music video for We Used To Wait, but it’s not conventional at all: it’s a dynamically created experience that ties in with real life. Go to thewildernessdowntown.com (using Chrome), type in an address, and it will create a unique music video based on what you enter. To get the best effect, it should be the address you grow up, but since it makes heavy use of Google Earth and Street View, that may not work best. If that’s the case, then enter your home address or somewhere you know very well. Once you do that, just sit back and enjoy the show! A word of caution though, this does make extensive use of HTML5 and was designed to work best in Chrome. During the video, it will ask you to write a postcard to your younger self. Why? The band will take that postcard out on their North American tour this fall and give them out. If you get one, you’re supposed to plant it and a tree will grow. This is possibly the coolest thing I’ve ever seen on the internet. I have the feeling more bands are going to do this in the future because having something spread viral on the internet is far more effective than trying to get on the radio these days, especially for a band like Arcade Fire. They have a devoted fanbase, but they just don’t get a ton of mainstream exposure. So yeah, definitely try it out. You won’t regret it.
Source: Pitchfork.




As someone who likes technology and sees the benefits of it, I have to say that there are sometimes when it’s ok to be away from the internet for a while. Take, for instance, the iLoo. This was designed by Microsoft’s UK branch for public access. It’s a public
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